Prepare for bad news .”Increase revenue, reduce expenditure and accumulate grain”. This is the general principle of our risk response layout.
Open source is to increase revenue.
Now many people have difficulty coping with anxiety when they encounter a crisis, that is, they have a single source of income, and some even “stop the income when they stop”.
Of course, there is no way to sustain the income when they encounter a crisis. For individuals, open source is to increase income sources, channels and income levels.
The same is true for enterprises. Increase the income of enterprises:
- first, the market is wide enough. In addition to special products, if the products can be used as the national market, they can be used as the national market, and if they can be used as the world market, they can be used as the world market.Only when the market is wide enough and there is no income in case of crisis in one place, the income of other places can maintain the operation of enterprises.
- Second, offline and online complement each other. Online channels such as tiktok, Prepare for bad news Baidu promotion and jitter are developing continuously and can be fully utilized.
- Third, keep up with hot explosive products and constantly develop new products.Throttling, for enterprises and individuals, is to reduce expenses and reduce liabilities. When the crisis comes and the income decreases, people with low or no debt and small expenses are often the ones with the least pressure and can survive the crisis safely. For enterprises, in addition to reducing expenses and liabilities, throttling should also maintain the asset light operation mode as much as possible, especially for start-ups and small enterprises.
To accumulate grain widely is to ensure a certain amount of fixed savings for individuals in case of need.
For the enterprise, it is necessary to ensure that the enterprise can have a certain reserve fund without income, and can ensure the operating expenses of the enterprise within a certain period of time.
Finally, both enterprises and individuals should maintain confidence . Concentration in the face of crisis, and survival is the first thing.
Today is very difficult, tomorrow is very difficult, and the day after tomorrow is very beautiful. Only by surviving can enterprises and individuals see the sun after tomorrow and welcome the future development.
In fact, in the third year of the epidemic, I and my partner have a certain understanding of the impact of the epidemic on the income of enterprises and individuals, and have made the layout in advance. However, they still find that they have not done enough through the epidemic, and think again about how to further deepen the meaning and layout of risk and avoid extreme situations.